Why Your LinkedIn Profile Might Not Be Working For You

Updating your LinkedIn Profile

Are you using LinkedIn but are not sure if it’s helping? Whether you’re actively looking for a job or are happily employed, how do you really know if your LinkedIn profile is good, and if it will help get you hired when you need it to?

If you want your profile to get noticed, you have to put a good amount of effort into it. This doesn’t just mean when you initially create your profile, but continuing to put time into it on a fairly regular basis afterwards. You have to keep your LinkedIn profile up to date if you want it to be effective.

If you have an account but haven’t updated your profile in a while, it’s not helping you as much as it could be. Keep your information current, and anyone who views your profile will have an accurate representation of your qualifications. Even if you’re not currently looking for a job, you never know who could be looking for someone with your qualifications- and when they come across your profile, you want to make sure they see what a good candidate you are.

Your profile headline defaults to your current job title, but you can change it in order to attract more attention to your profile. If you want specific types of professionals to be able to find you, make sure to include the appropriate key words here. This is one of the first things people see when they view your profile, so make it count and include more than just your job title.

Does your profile include a picture? According to LinkedIn, profiles containing a photograph receive 14 times more views than ones without a photo. That’s a big difference! (Read more here.) A profile without a photo is less likely to grab someone’s attention, and makes your profile look incomplete. When choosing your photo, make sure it’s professional and that it’s a good representation of you- nothing too outdated or obviously unrelated to your professional goals.

Does your profile reflect your current objectives? Objectives change over time, and if it’s been a while since you’ve made any edits to your LinkedIn profile, it may no longer focus on what you really want to be focusing on. What good is a professional profile if it doesn’t accurately reflect who you are, or where you want to go, as a professional? If you want to catch the attention of others in your area of interest, your profile has to focus on what that interest is.

Having a LinkedIn profile has become a standard in the professional world, but the quality of your profile will determine its effectiveness. If you have taken the time to create a profile, make sure you continue to put time into keeping it up to date and attractive to those who might be viewing it.