1 in 5 Americans has a disability, and through social media, employers can tap into their current network of followers to gain credibility with potential job seekers with disabilities.
Social media campaign goals
To support our employer partner’s employer brand initiatives, a free service that Getting Hired provides to premiere employer partners includes our social media campaign recommendation. The goal of our social media campaigns include:
·Increase traffic to the employer’s available jobs and company profile to strengthen its disability employer brand
We conduct an audit of the employer’s social media accounts to ensure our recommendations will be aligned with your employer brand before we begin any campaigns. We will review all of your public social media accounts and provide a recommendation on what types of content will complement your current social media strategy.
Second step: What frequency should employer’s publish these inclusive posts?
We recommend one post per month to all employer social accounts that align with our recommended content at a minimum. Alternative frequency can be determined between main point of contact and dedicated Getting Hired Account Manager.
Third step: What type of content should employer’s share?
Your dedicated Getting Hired Account Manager can help to advise on, and create, example content for a social media post after the desired theme for the posts is determined.
An example post would highlight the employer partnership with Getting Hired as our employer brand is synonymous with being disability-friendly and inclusive.
What are best practices I should be aware of?
Your Getting Hired Account Manager can help to advise on, and create, example content for a social media post after the desired theme for the posts is determined.
Based on your employer social media audit, your Account Manager will provide recommended posts for top channels including Twitter, Facebook, Instagram, LinkedIn etc.
2018 Diversity Celebration Dates
*Please note, this calendar grows every year and we are open to and will add to this calendar as needed